FAMOUS BUILDERS AND FUNNY PROJECT NAMES

(dt 5^th July 2007)

By

Vishnu.S.Jarugumilli

9845077374

http://crorepatihomes.net

This article is part of FIRST CAPITAL’s off-the-track series written with the sole intention of bringing a few laughs to the otherwise grim realty scenario (Grim for most buyers and a few sellers)

One look at the real estate pages of major news papers and you will understand that builders are running short of well sounding and appropriate names. After all, a name spells success and is part of the branding exercise for the project and hence has to be taken very seriously by the builder. But with so many projects and very few catchy names, it is difficult to get good titles. Hence what is on display is a comedy of errors. But there is a method in the madness. Let us see what our major builders are up to.

1)      Prestige, many births earlier, must have been Alexander- the great, the ruthless western invader. Though their projects are in India, Prestige cannot forget their western roots. Hence you have Acropolis, Northwest County, Nottingham hill, South ridge, St Johns woods etc. Of course true to Alexander style, Prestige is unbeatable and good at what he does.

2)      In contrast, Sriram were the sages from the Himalayas. They are very well intentioned, that too in Indian lingo. They want to touch your heart (Spandana), motivate you (Spoorthi), and bestow you with riches (Samruddhi).

3)      Purva is the modern day Bhagiratha. If you know a bit of mythology, Rishi Bhagiratha brought Ganga to the earth after a Herculean effort. Similarly, Purva wants to make rivers such as Reviera and Venezia flow in areas where Cauvery water does not reach and bore wells are going dry.

4)      Sobha is the horticulturist from Holland. If Bangalore is the garden city, Sobha is the official gardener. He can make flowers grow in areas where even grass does not grow. Have you not heard of Tulip, Jasmine, Mayflower, Hibiscus, Chrysanthemum and so many other exotic flowers from his garden?

5)      Adarsh is the flute-playing wanderer from the palm-fringed backwaters of Kerala. Life for him is full of palms, meadows and retreats.

6)      Total environment is the re-born missing cousin of Elvis Presley. It is songs, poetry etc in brick and mortar. So you have Life is Beautiful (with traffic all around my house) and Rain drops keep falling on my head (when I want to rush to the office)

7)      Rohan is the naughty boy in the neighborhood. He is always thinking of windows (Jharoka) and what Vasantha and Ashima are doing on the other side.

And that is not all. You have many other developers whose layouts can teach you the great secrets of nature which mankind has not known so far. You can learn about Laughing waters, Whispering palms, Reliable woods among others. What next? Trustworthy trees!

Having said that, you have to congratulate the builder fraternity for literally living their company names in this life. If you are not from a prestigious background, you can’t venture to buy a Prestige property. And you have to be as financially sound as a minister to land a Mantri flat. Sobha is all about flower power and aesthetics. Adarsh is the idealist builder with his benchmark projects. Brigade is about military precision in project execution. Total environment does build in an eco-friendly manner and Purva demonstrates the rise of the eastern part of the world in his own way with path breaking concepts.

So let us all cheer them. Long live our builders and may many other funny names make us laugh.